The Beatles' fourth British tour of 1963 opened on this evening with a performance at the Odeon Cinema in Cheltenham, Gloucestershire.
This was the group's first series of concerts as unchallenged headliners. The Beatles topped a bill featuring five other acts: The Rhythm & Blues Quartet, The Vernons Girls, The Brook Brothers, Peter Jay & The Jaywalkers, and The Kestrels. The compere on the tour dates was Frank Berry.
The following day a report in the Daily Mirror newspaper carried the headline: "Beatlemania! It's happening everywhere.. even in sedate Cheltenham". This is believed to be the first use of the word in print; by the end of the year it would be widely used.
The Beatles played 10 songs on this and every date of the autumn tour. The setlist was: I Saw Her Standing There, From Me To You, All My Loving, You Really Got A Hold On Me, Roll Over Beethoven, Boys, Till There Was You, She Loves You, Money (That's What I Want) and Twist And Shout.
This was The Beatles' only concert in Cheltenham.
