The Beatles’ first feature film, A Hard Day’s Night, had its première at the London Pavilion on 6 July 1964.
The première was attended by The Beatles and their wives and girlfriends, and a host of important guests including Princess Margaret and Lord Snowdon. Nearby Piccadilly Circus was closed to traffic as 12,000 fans jostled for a glimpse of the group.
I remember Piccadilly being completely filled. We thought we would just show up in our limo, but it couldn’t get through for all the people. It wasn’t frightening – we never seemed to get worried by crowds. It always appeared to be a friendly crowd; there never seemed to be a violent face.
It was a charity event held in support of the Variety Club Heart Fund and the Docklands Settlements, and the most expensive tickets cost 15 guineas (£15.75).
After the screening The Beatles, the royal party and other guests including The Rolling Stones enjoyed a champagne supper party at the Dorchester Hotel, after which some of them adjourned to the Ad Lib Club until the early hours of the morning.
Also on this day...
- 2018: Ringo Starr live: Salle des Étoiles Sporting Club, Monte Carlo, Monaco
- 2011: Paul McCartney launches design competition for graphic designers and illustrators
- 2010: Apple Records’ remastered back catalogue to be released
- 1966: The Beatles’ first trip to India
- 1963: Live: Memorial Hall, Northwich
- 1962: Live: Riverboat Shuffle, MV Royal Iris, River Mersey
- 1961: Mersey Beat launches
- 1957: John Lennon meets Paul McCartney
Want more? Visit the Beatles history section.