World première of A Hard Day’s Night

The Beatles’ first feature film, A Hard Day’s Night, had its première at the London Pavilion on 6 July 1964.

The world premiere of The Beatles' film A Hard Day's Night, London Pavilion, 6 July 1964

The première was attended by The Beatles and their wives and girlfriends, and a host of important guests including Princess Margaret and Lord Snowdon. Nearby Piccadilly Circus was closed to traffic as 12,000 fans jostled for a glimpse of the group.

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I remember Piccadilly being completely filled. We thought we would just show up in our limo, but it couldn’t get through for all the people. It wasn’t frightening – we never seemed to get worried by crowds. It always appeared to be a friendly crowd; there never seemed to be a violent face.

It was a charity event held in support of the Variety Club Heart Fund and the Docklands Settlements, and the most expensive tickets cost 15 guineas (£15.75).

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After the screening The Beatles, the royal party and other guests including The Rolling Stones enjoyed a champagne supper party at the Dorchester Hotel, after which some of them adjourned to the Ad Lib Club until the early hours of the morning.

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Last updated: 21 July 2022
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