Firstly, a jargon-free note from Joe, the site creator:
This site uses various scripts and tracking mechanisms. However, absolutely no personal information is collected and retained by me. You will never be contacted by this site as a result of visiting, unless you get in touch yourself and your message requires a response. In honesty, I'd rather spend my time writing about The Beatles than crunching visitor data to devise complex and devious marketing strategies. I'm not even very good at the latter.
The tracking is used mainly for stats collection (WordPress and Google Analytics), to indicate which countries visitors are coming from, which pages are the most popular, how long people spend on the site and how many pages they click on. I don't really know much more than that; nor do I need to. I certainly don't know your name, phone number, email or postal address, shoe size or political persuasion.
There are options to subscribe to keep up-to-date via Twitter, Facebook or email. These are all third-party facilities and are optional, but please check the privacy policies of those sites if you're concerned about what they do. Again, I don't know who you are unless you choose to tell me (with the exception of Twitter, as a list of people following my account is publicly accessible).
Lastly, the adverts on this site come from Google Adsense, Amazon and iTunes. The first two of these uses targeting advertising to display appropriate content related to your browsing history. Again, I don't see or keep any of this information.
You're welcome to use adblockers or noscript add-ons, though I'd prefer you didn't. Please be aware that the Beatles Bible depends on advertising revenue to exist. This site is not a big business – there is no multi-millionaire backer, just one person sharing his Beatles knowledge with the world. I love good web content as much as you do, but if everyone blocked the display of advertisements this site – and many others – would no longer be sustainable and its closure would be likely. I have tried to make the adverts as unobtrusive as possible, and have no plans to use popups, overlays or other annoyances.
TL;DR: I'm more interested in The Beatles than I am in spamming or tracking visitors to this site.
What follows is more of a standard message to comply with Google Adsense's terms and conditions.
Routine information collection
All web servers track basic information about their visitors. This information includes, but is not limited to, IP addresses, browser details, timestamps and referring pages. None of this information can personally identify specific visitors to this site. The information is tracked for routine administration and maintenance purposes.
Cookies and web beacons
Controlling your privacy
Note that you can change your browser settings to disable cookies if you have privacy concerns. Disabling cookies for all sites is not recommended as it may interfere with your use of some sites. The best option is to disable or enable cookies on a per-site basis. Consult your browser documentation for instructions on how to block cookies and other tracking mechanism.