The Beatles: How Public Relations Keeps the Brand Alive | Fab Forum

Hi all!

My name is Barney Packer. I'm 20 years old and need to ask a huge favour from the great community here. I am currently writing my university dissertation (with the title of my dissertation as the title of this topic), and was wondering if anyone knew any stories, experiences, or general information on how The Beatles have remained such a prevalent brand all these years later, even though they were only together for roughly a decade. I'd love to use as much information as possible, however i'd be hugely grateful to answers and comments that relate to public relations. 

All contributions are appreciated, and thank you in advance! Can't wait to hear from everyone.

Thanks,

Barn.