7 August 2012
First of all: I am sorry if there already is a thread about this (which there probably is), but I couldnt bother going through 52 pages to check if there already is a thread about this...
My question: What exactly is Apple?? I have never understood 100% what they were about, why the controversy around it and why everybody hates a guy called Allen Klein who supposedly fucked it up?
Can someone explain this to me?
1 November 2013
Apple is a company with the beatles
7 August 2012
29 November 2012
This info is available all over the internet, but in a nutshell, the Beatles set up Apple Corp. in 1967 to avoid losing 85%+ of their income to the Inland Revenue (ie the taxman). It was set up as what we would now call a multimedia company, with a record label, film division, tailor, retail store, hairdresser, and other offshoots. It all became too unwieldy and eventually was whittled down to the record label, which apart from the Beatles also had successes with James Taylor, Badfinger, and Mary Hopkin (among others). As for the whole Klein fiasco, read Peter Doggett's excellent and essential book "You Never Give Me Your Money" for the full story on Apple and Klein's role in the Beatles' demise.
14 December 2009
The Beatles set up Apple as primarily a record label but also a boutique, with plans to branch out into film, publishing, and even electronics. Ideally, it was intended to help finance creative people in their endeavours and ultimately make money for everybody involved. Unfortunately, neither the Beatles nor the folks they hired really knew anything about running an efficient business, and they were taken advantage of mightily. The common perception is that they were just handing out money to any hippie or crackpot or hustler that approached them with a half-baked idea. Actually, Allen Klein really didn't have anything to do with fucking it up himself - he's hated for other reasons.
20 August 2013
I see a few others jumped in with some good summaries while I was putting my response together. Here's what I was preparing for you:
tkj, perhaps these pages might help answer some of your questions. If these links jog other questions in your mind, let us know.
from Joe's people section:
There are few more history pages with Apple in the title if you want to look them up.
Hope this helps.
The following people thank Ahhh Girl for this post:Bongo
1 May 2011
A headache, a mess, an ego-trip for Paul and John.
Will echo DRBeatles recommendation to read Doggett's 'You Never Give Me Your Money' for a very good, honest, understandable account of Apple. Its one of the best Beatles books out there.
3 May 2012
14 April 2010
I am watching Strange Fruit in stages this week - it's almost 3 hours long.
This Apple Corps documentary is about a lot more than just the Beatles. I am really enjoying it.
I can't help wondering how much Brian would have loved heading up Apple once it started to really take off. It would have given him a new purpose. I would bet my house that the boutique would have been a great success - he may have even convinced the powers that be to leave the mural well enough alone.
20 October 2014
I'm not really sure where to post this, so I'll just leave it here. (For the mods: Feel free to move this if you find a better thread for it)
It's a promotional film of Apple from 1968, and I've never seen it, the only bit I've seen before is Paul playing Blackbird, which I think is in the Anthology. I did a little search and I found parts of it or nearly the same video but with worse quality. The guy who uploaded it is the same who uploaded the outtakes from the Rain, I Am The Walrus and Hello Goodbye videos.
The following people thank Merch for this post:meanmistermustard, Wigwam
1 May 2011
John C. Winn covers the above promo in his book 'That Magic Feeling' for the entry "circa 11th June 1968".
One of Apple Films’ more obscure productions was a ten-minute promotional short titled simply Apple. This was a sort of groovy industrial film to give Capitol and EMI executives some idea of what the Beatles and company were up to in their new enterprise.
With George and Ringo out of the country, it was left to John and Paul to put in appearances; as always, Tony Bramwell directed the 16 mm footage, which was hastily assembled in time for Paul to bring on his Los Angeles trip June 20. (Some of this film may have been aired on Dutch station VARA-TV’s Puntje September 27.)
The film opens with crude title cards and some shots of London, including Apple’s office building. An American narrator describes the Apple concept in simplest terms as music from Wonderwall plays. Meanwhile, inside Apple Corps, Paul is arguing business matters with Dick James while John sits at a desk with his head down, doodling. The attractive Apple Records Granny Smith label is then shown off and we cut to EMI for Paul’s performance of “Blackbird” (see previous entry).
The second half of the film opens with further narration and several quick shots, including brief glimpses of Alistair Taylor, the Apple Boutique, and Apple Tailoring. Mary Hopkin, one of Apple’s first “discoveries,” is then highlighted. Sitting in Paul’s yard, she performs a Barry Gibb song, “In the Morning,” on acoustic guitar, as Paul’s sheepdog, Martha, rolls around in the grass. According to Mark Lewisohn’s Complete Beatles Chronicle, a scene of Mary and Paul listening to playbacks at EMI was shot on June 11; however, this does not appear in the circulating copy of Apple.
Paul provides a link from Hopkin to Apple Electronics, represented in hilarious fashion by Alexis Mar-das, who says hello to “all the girls around the world.” Back at Apple Corps, John and Paul tease Dick James with what is presumably a Magic Alex creation, a telephone that plays music through its receiver. Finally, we see John at Studio 2 chatting with George Martin about Capitol’s sales conference (as noted in the previous entry, this bit of dialogue is missing from the raw sound reel presented on bootleg). The camera pans across to Paul, performing an acoustic rendition of “Helter Skelter.”
Apart from the novelty of unreleased McCartney tunes and Hopkin’s sweet performance, it’s hard to say what attraction this rather disjointed film would have held. However, it would have needed to be truly atrocious to dissuade Capitol and EMI executives from distributing the Beatles’ new label.
A decent-quality copy of Apple with rather washed-out color circulates among collectors (usually with the two reels in the wrong order); excerpts in much better quality were released in the Anthology home video, including “Blackbird” and Magic Alex’s segment. The circulating edit is presumably the one shown to EMI executives in London August 26, since the exterior shot of Apple Corps shows Savile Row. The office’s move from Wigmore Street, where the interior scenes take place, did not occur until July 15, well after the film was completed and shown in Los Angeles, so it would seem a bit of reediting was done to reflect the new location.
The complete soundtrack to this fillm was included on the CD-R Blackpool Night Out ’64— Upgraded.
The following people thank meanmistermustard for this post:Merch
1 May 2011
@Merch. I've moved your post (and my reply) as it seems to be a good fit to the threads question seeing that the promo was meant to explain what Apple did/was. I hope that is ok.
20 October 2014
17 October 2013
1 November 2013
Apple was a hair store place.
28 March 2014
is a well oiled machine that is still making money today with many re-re-re-releases!!!!!!!!!!!!!!!! Lot's of suckers on this site and other Forums who keep getting sucked into more of the same over & over.
P.S. They got my money too!
The following people thank Bongo for this post:Silly Girl
10 November 2010
15 February 2015
Apple is a fruit.
And the 'Co.' stands for 'core'.
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