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What was Apple Co. ?
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19 February 2014
1.42pm
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Annadog40
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Apple rooftop
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19 February 2014
3.27pm
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Ahhh Girl
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19 February 2014
7.13pm
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meanmistermustard
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A headache, a mess, an ego-trip for Paul and John.

Will echo DRBeatles recommendation to read Doggett's 'You Never Give Me Your Money' for a very good, honest, understandable account of Apple. Its one of the best Beatles books out there.

Don’t make your love suffer insecurities, trade the baggage of self to set another one free. ('Paper Skin' - Kendall Payne)
19 February 2014
9.26pm
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Zig
The Toppermost of the Poppermost
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I am watching Strange Fruit in stages this week - it's almost 3 hours long.

This Apple Corps documentary is about a lot more than just the Beatles. I am really enjoying it.

I can't help wondering how much Brian would have loved heading up Apple once it started to really take off. It would have given him a new purpose. I would bet my house that the boutique would have been a great success - he may have even convinced the powers that be to leave the mural well enough alone.

brian-epstein

To the fountain of perpetual mirth, Let it roll for all its worth.

Every Little Thing you buy from Amazon or iTunes will help the Beatles Bible if you use these links: Amazon | iTunes

11 July 2015
3.04pm
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Merch
Englishisnotmynativelanguageland
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I'm not really sure where to post this, so I'll just leave it here. (For the mods: Feel free to move this if you find a better thread for it)

It's a promotional film of Apple from 1968, and I've never seen it, the only bit I've seen before is Paul playing Blackbird, which I think is in the Anthology. I did a little search and I found parts of it or nearly the same video but with worse quality. The guy who uploaded it is the same who uploaded the outtakes from the Rain, I Am The Walrus and Hello Goodbye videos.

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meanmistermustard, Wigwam
"We think George Harrison is the most marvelous thing since boys were discovered." - Diane and Jenny of Bedford, the smartest girls ever.
11 July 2015
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meanmistermustard
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John C. Winn covers the above promo in his book 'That Magic Feeling' for the entry "circa 11th June 1968".

One of Apple Films’ more obscure productions was a ten-minute promotional short titled simply Apple. This was a sort of groovy industrial film to give Capitol and EMI executives some idea of what the Beatles and company were up to in their new enterprise.

With George and Ringo out of the country, it was left to John and Paul to put in appearances; as always, Tony Bramwell directed the 16 mm footage, which was hastily assembled in time for Paul to bring on his Los Angeles trip June 20. (Some of this film may have been aired on Dutch station VARA-TV’s Puntje September 27.)
The film opens with crude title cards and some shots of London, including Apple’s office building. An American narrator describes the Apple concept in simplest terms as music from Wonderwall plays. Meanwhile, inside Apple Corps, Paul is arguing business matters with Dick James while John sits at a desk with his head down, doodling. The attractive Apple Records Granny Smith label is then shown off and we cut to EMI for Paul’s performance of “
Blackbird” (see previous entry).
The second half of the film opens with further narration and several quick shots, including brief glimpses of Alistair Taylor, the Apple Boutique, and Apple Tailoring. Mary Hopkin, one of Apple’s first “discoveries,” is then highlighted. Sitting in Paul’s yard, she performs a Barry Gibb song, “In the Morning,” on acoustic guitar, as Paul’s sheepdog, Martha, rolls around in the grass. According to Mark Lewisohn’s Complete Beatles Chronicle, a scene of Mary and Paul listening to playbacks at EMI was shot on June 11; however, this does not appear in the circulating copy of Apple.
Paul provides a link from Hopkin to Apple Electronics, represented in hilarious fashion by Alexis Mar-das, who says hello to “all the girls around the world.” Back at Apple Corps, John and Paul tease Dick James with what is presumably a Magic Alex creation, a telephone that plays music through its receiver. Finally, we see John at Studio 2 chatting with George Martin about Capitol’s sales conference (as noted in the previous entry, this bit of dialogue is missing from the raw sound reel presented on bootleg). The camera pans across to Paul, performing an acoustic rendition of “Helter Skelter.”
Apart from the novelty of unreleased McCartney tunes and Hopkin’s sweet performance, it’s hard to say what attraction this rather disjointed film would have held. However, it would have needed to be truly atrocious to dissuade Capitol and EMI executives from distributing the Beatles’ new label.

RELEASE HISTORY
A decent-quality copy of Apple with rather washed-out color circulates among collectors (usually with the two reels in the wrong order); excerpts in much better quality were released in the Anthology home video, including “Blackbird” and Magic Alex’s segment. The circulating edit is presumably the one shown to EMI executives in London August 26, since the exterior shot of Apple Corps shows Savile Row. The office’s move from Wigmore Street, where the interior scenes take place, did not occur until July 15, well after the film was completed and shown in Los Angeles, so it would seem a bit of reediting was done to reflect the new location.
The complete soundtrack to this fillm was included on the CD-R Blackpool Night Out ’64— Upgraded.

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Merch
Don’t make your love suffer insecurities, trade the baggage of self to set another one free. ('Paper Skin' - Kendall Payne)
12 July 2015
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Annadog40
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