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The recent Beatles media blitz.
6 March 2014
3.55pm
Expert Textpert
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Did anyone noticed the surge in people on the forum during the recent media blitz, and how activity has kind of died off a bit now?  I wonder if anyone is feeling the way I do...All of the "Beatles are Coming" stuff for the 50 year anniversay in America was exciting at first, but then it was like, "Oh, another Beatles magazine...Oh, another event."  I still love The Beatles, but I'm a little bit Beatled out from the barrage of Beatles words, images and sounds.

Don't take me the wrong way...I'm looking forward to diving into some Beatles books soon.

"This Beatles talk bores me to death." --John Lennon

6 March 2014
3.59pm
parlance
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Probably a blessing I don't have cable, so no reception. I knew the hype was out there, but I never got a sense of it.

parlance

Beware of sadness. It can hit you. It can hurt you. Make you sore and what is more, that is not what you are here for. - George

Check out my fan video for Paul's song "Appreciate" at YouTube and Vimeo.

6 March 2014
4.01pm
Annadog40
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Fame is fickle and can rise and fall and this is just another example of a surge of Beatlemania it happens with most famous things. Ya there is a whole lot of Beatles stuff everywhere lately I cant go to the store without seeing a Beatles book somewhere. I'm all cool with it since this could get a few more people into the Beatles and ya.

 

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6 March 2014
4.03pm
Expert Textpert
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I don't have cable either, actually.  But I still tried to get live streams of everything that was happening, or watch the videos on Youtube.  I guess that plus reading about The Beatles and listening to The Beatles is what did it.  I was collecting each new magazine on the newsstands for a while as well...until one day, when I just said "Oh look, another Paul magazine.  When will it end?"

"This Beatles talk bores me to death." --John Lennon

6 March 2014
4.07pm
meanmistermustard
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It comes, it goes. 

Every few years or so there is an explosion of Beatles for a while and then it subsides to rest in a corner and gather its breath until the next time: Anthology, 1, 2009 Remasters, 2014 US Invasion. Next - Pepper 50th?

I don't remember if there was an explosion for the '87 cd releases, too young, and don't recall anything huge for Live At The BBC in 1994, still a bit too young and the announcement of the album itself caught most by surprise.

 

Actually, aside from a few articles here and there it didn't feel like a blitz from the UK media to me at all. Still waiting for an announcement on the US Beatles special - personally i doubt we'll get it.a-hard-days-night-paul-3

Don’t make your love suffer insecurities, trade the baggage of self to set another one free. ('Paper Skin' - Kendall Payne)
6 March 2014
4.09pm
OneCoolCat
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Well, I think it's tre cool how a band from 50 years ago can still generate headlines/media blitz. Tells of the impact this band has had musically, culturally, etc.

I'm sure there will be mentions later this year of the other highlights from 1964, such as the Billboard feat of April 11, or A Hard Days' Night movie being 50 years old as well, but not to the extent of coverage/articles written about their first US visit. That was a watershed moment.

6 March 2014
4.14pm
Expert Textpert
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OneCoolCat said
Well, I think it's tre cool how a band from 50 years ago can still generate headlines/media blitz. Tells of the impact this band has had musically, culturally, etc.

I'm sure there will be mentions later this year of the other highlights from 1964, such as the Billboard feat of April 11, or A Hard Days' Night movie being 50 years old as well, but not to the extent of coverage/articles written about their first US visit. That was a watershed moment.

I know...they seem to be generating more attention than any current artist.  With the exception of Beck, "Morning Phase," I'm not really listening to anything new right now, either.

"This Beatles talk bores me to death." --John Lennon

6 March 2014
9.24pm
fabfouremily
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It'll happen again over the next 10 years or so, as other anniversaires come around, I guess it's just normal. I haven't noticed a particular rise though, or not one that's too big. There's usually something about the Beatles in the paper every few days, anyway.

''We're just knocked out. We heard about the sell out. You gotta get an album out, you owe it to the people. We're so happy we can hardly count.''

7 March 2014
2.05am
SatanHimself
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I'll jump in with my memories...

 

The 1987 CD releases came with fanfare, but you have to remember that this was pre-internet.  Your media was newspapers and news clips aired from 6:00-6:30 and 11:00-11:30.

Yes.  One hour a day, minus commercials, to develop an opinion on world events if you didn't subscribe to a newspaper.

I worked in music sales then and the EMI reps here in Canada were losing their minds.  It was utter chaos when the rep showed up at my store to unbox this enormous cardboard display rack that came with 20 pages of IKEA-like directions, only to find that she got 50 copies of Yellow Submarine, 2 Revolvers, 1 Abbey Road and 5 Beatles For Sale.

 

The Live At The BBC set was marketed very cannily in trade media, and Generation X's enthusiasm for the Beatles legacy created a very robust word-of-mouth on my sales floor.  There was a huge nostalgia factor, but not for the audience I expected.

And the Anthology set came with lots of media promotion.  This was the mid-90s, so the marketing was spread all over the existing media, including the early-evening entertainment promo shows which had recently made a hard editorial shift into corporate promotion.

 

E is for 'Ergent'.
10 March 2014
5.45am
4or5Magicians
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I haven't logged in much, but I've been working like mad for a couple of weeks.

I actually remember the media attention for the Anthology set. Seemed pretty big, but 2014 made it look pretty small by comparison. I attribute that to the internet.

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