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The recent Beatles media blitz.
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6 March 2014

Forum Posts: 17110
Member Since:
1 May 2011
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It comes, it goes. 

Every few years or so there is an explosion of Beatles for a while and then it subsides to rest in a corner and gather its breath until the next time: Anthology, 1, 2009 Remasters, 2014 US Invasion. Next - Pepper 50th?

I don't remember if there was an explosion for the '87 cd releases, too young, and don't recall anything huge for Live At The BBC in 1994, still a bit too young and the announcement of the album itself caught most by surprise.


Actually, aside from a few articles here and there it didn't feel like a blitz from the UK media to me at all. Still waiting for an announcement on the US Beatles special - personally i doubt we'll get it.a-hard-days-night-paul-3

Don’t make your love suffer insecurities, trade the baggage of self to set another one free. ('Paper Skin' - Kendall Payne)
7 March 2014
Candlestick Park
Forum Posts: 696
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15 August 2012
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I'll jump in with my memories...


The 1987 CD releases came with fanfare, but you have to remember that this was pre-internet.  Your media was newspapers and news clips aired from 6:00-6:30 and 11:00-11:30.

Yes.  One hour a day, minus commercials, to develop an opinion on world events if you didn't subscribe to a newspaper.

I worked in music sales then and the EMI reps here in Canada were losing their minds.  It was utter chaos when the rep showed up at my store to unbox this enormous cardboard display rack that came with 20 pages of IKEA-like directions, only to find that she got 50 copies of Yellow Submarine, 2 Revolvers, 1 Abbey Road and 5 Beatles For Sale.


The Live At The BBC set was marketed very cannily in trade media, and Generation X's enthusiasm for the Beatles legacy created a very robust word-of-mouth on my sales floor.  There was a huge nostalgia factor, but not for the audience I expected.

And the Anthology set came with lots of media promotion.  This was the mid-90s, so the marketing was spread all over the existing media, including the early-evening entertainment promo shows which had recently made a hard editorial shift into corporate promotion.


E is for 'Ergent'.
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