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if the beatles were a band today...
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2 July 2014
12.27am
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C.R.A.
Land of the Rising Sun
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4 February 2014
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Basically, it boils down to this; 'we're' holding it back.  And I caveat the 'we' because this opinion does not apply to the members of this forum.

First, there just aren't as many record labels as before.  There are only 3 or 4 major labels left.  Without major label, there's no one to seek out talent and promote it.  Of the artists that are signed, only a select few get heavy promotion.  They go in only 'One Direction.'

Digital media!  Do I need to elaborate on that?  Radio?  What's that?  Record stores?  Do they even exist?  Tours... most new talent is left to fend for themselves.  There are still major festivals and such, but in order to ensure a profit, most the bands contracted are established names, leaving few slots for the new unknowns.

We're all -obviously- very much into music here on this forum.  But is the general public?  How many people are interested in discovering something new?  How much of the public are aware of their local music scene?  If it isn't hyped by a VEVO channel on Youtube or promoted as a Top 10 on iTunes, are people aware of fresh talent slogging it out in clubs?  The music industry has consolidated and contracted.  It's product is based on  algorithms.. a guess.. at what people will like, instead of letting people figure it out for themselves.  It's then grossly over-promoted to a point of media saturation.  I watch my kids and see how they discover... and they don't.  It's that 'what's everyone else listening to' syndrome.  Well, they're listening to what's available.  And what's available isn't even close to reflecting what's actually out there.

The grumpy old man that is me loves to say "Put down the controller and pick up your headphones."  If you're a young adult and have the funds, stop going to the multiplex and go see a concert.  Radio may never return to the way it was and sites like Spotify and Pandora may use algorithms, but they also have links for 'similar artists...' People should click those!  Take a chance!  You may find something you like.  And if you do.. go see them!

We're the ones holding it all back.  But things could change.  There's still hope.

The following people thank C.R.A. for this post:

Von Bontee, thisbirdhasflown
“Send John out first; he’s the one they want.” ~ someone said it, dammit. Memphis, 1966
2 July 2014
2.36pm
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Linde
The Netherlands
Apple rooftop
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21 November 2012
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thisbirdhasflown said

meanmistermustard said
Not sure what you mean by "no potential" @thisbirdhasflown. I'm not a fan of where modern music is but i do feel that a new energy, direction and burst of creativity is there but something is holding it back. What that something is i dont know; executives, producers, the artists themselves - not sure, but something is stopping the music scene from being reinvigorated which it so badly needs. Nothing stands out as different and exciting and very few artists seem to be willing to do what The Beatles did with
Revolver and say to the fans and critics "we're going this way, like it or not, thats up to you" whilst being confident in the results and brave in knowing that whilst some fans would look elsewhere and be lost, others would be gained.

Yeah, that's exactly what I meant. I normally thought they have no potential. But you're right @meanmistermustard. There is something holding people back. I wish that people would let them create a daring record. The record companies have no idea what's going on because they're failing too. That's why I like music from the older times.

thisbirdhasflown

I think that's exactly the problem. Music is very unimaginative these days. The record companies are playing it safe, producing generic music with no ''feeling'' or meaning in it. Money is important, that's what they are in it for. And boybands like One Direction don't give a flying f about artistic creativity. They don't write the music, they haven't struggled for years to make it. They've been in some stupid talentshow and one thought they looked good so they won. Those talentshows have ruined a lot too, btw.

2 July 2014
2.50pm
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Annadog40
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