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The Beatles in commercials
16 September 2013
8.39am
AppleScruffJunior
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http://m.youtube.com/watch?v=K…..APnSRqgpZE
Hmm that face and that song sounds familiar….who is it??? a-hard-days-night-george-10

*loading witty comment-loading failed*

16 September 2013
9.19am
meanmistermustard
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Why is Dhani using his Dads song to promote Gap when George hated the idea of companies using his own and Beatles songs to sell products?

"Well, probably we'll sell less records, less people'll go to see the film, we'll write less songs, and we'll all die of failure" (John Lennon 8/64)
16 September 2013
9.43am
trcanberra
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TheTaxmansGirl said
I think Ringo was in a Pizza Hut commercial a while ago. I might've seen it on TV or something.

I must say I liked that one – having the Monkees turn up (who were often criticized for being a cheap Beatles knock-off) was kinda funny.

 

16 September 2013
3.31pm
fabfouremily
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meanmistermustard said
Why is Dhani using his Dads song to promote Gap when George hated the idea of companies using his own and Beatles songs to sell products?

I was wondering the same thing. I wouldn't have thought that Dhani would want to do anything his dad wouldn't have done or liked. I can't be for the money, surely…

 

''We're just knocked out. We heard about the sell out. You gotta get an album out, you owe it to the people. We're so happy we can hardly count.''

16 September 2013
4.01pm
meanmistermustard
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I have a feeling that if this had been Yoko and one of Johns work there would have been a more hostile reception. Admittedly Dhani is doing a cover but still is there less care over George's catalogue and legacy or is it because its not Yoko?

"Well, probably we'll sell less records, less people'll go to see the film, we'll write less songs, and we'll all die of failure" (John Lennon 8/64)
16 September 2013
4.51pm
parlance
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I was a bit surprised myself, but Olivia would have had to approve the use of the song. Maybe there's a reason we're not privy to, like the money going to charity?

parlance

Beware of sadness. It can hit you. It can hurt you. Make you sore and what is more, that is not what you are here for. - George

Check out my fan video for Paul's song "Appreciate" at YouTube and Vimeo.

16 September 2013
7.17pm
parlance
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More info at George's and the newno2 FB pages:

Today Dhani Harrison digitally releases his version of “For You Blue,” a song written by his father George Harrison and appeared on The Beatles’ 'Let It Be' album. All proceeds go to the Material World Foundation, which is currently focused on helping create awareness for the Christopher & Dana Reeve Foundation and its mission to cure spinal cord injury.

"For You Blue" on iTunes: http://smarturl.it/DHforyoublue
More info: http://thenewno2.com/

parlance

Beware of sadness. It can hit you. It can hurt you. Make you sore and what is more, that is not what you are here for. - George

Check out my fan video for Paul's song "Appreciate" at YouTube and Vimeo.

16 September 2013
7.27pm
meanmistermustard
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 Its good that all proceeds raised go to charity., Still, why is it in a Gap advert? Are they donating a large sum too, I hope so.

"Well, probably we'll sell less records, less people'll go to see the film, we'll write less songs, and we'll all die of failure" (John Lennon 8/64)
16 September 2013
11.56pm
parlance
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^^ If Gap is not directly donating, I would think Dhani is donating his fee to the charity.

Bloomberg News article on The Gap's latest TV ads, including Dhani's.

Also, there's a behind-the-scenes YouTube video.

[x-posted to the news]

parlance

Beware of sadness. It can hit you. It can hurt you. Make you sore and what is more, that is not what you are here for. - George

Check out my fan video for Paul's song "Appreciate" at YouTube and Vimeo.

17 September 2013
12.33am
Ron Nasty
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I wouldn't have a problem with Dhani's Gap advert had he used one of his own songs. Knowing how much his father and the other Beatles objected to the use of Beatles songs in commercials however, and did all they could to resist it, to re-record one of his father's Beatles songs for use in a commercial – even if for charity – stinks.

It is also the first time a Beatle child has traded so heavily on their father's work. I think Julian may have done a couple of Beatles covers over the years, but nothing as high profile as this.

I think this is Dhani's first big mistake. Let's just hope it's not a sign of things to come.

"I only said we were bigger than Rod... and now there's all this!" Ron Nasty
17 September 2013
1.41am
meanmistermustard
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The only good thing is that a charity gains financially, everything else is very out of kilter with George. I fail completely to see what Gap are bringing to the table, even if its cash for charity is this how George's catalogue, which he managed very strictly, is going to be handled from now on? If its just adverting their company the whole colaboration stinks. Im sure George would have just given the money if that is what it is solely about.

There must be more to it.

 

 

"Well, probably we'll sell less records, less people'll go to see the film, we'll write less songs, and we'll all die of failure" (John Lennon 8/64)
17 September 2013
1.47am
parlance
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Dhani takes his father's legacy very seriously, knows how this will be perceived, and I doubt he made the decision lightly. For all we know, conversations on the topic of the use of music in ads could have taken place between father and son that we won't know about. Also, wouldn't the two surviving Beatles would have had a say in the use of the song?

As you say, there must be more to it. He knew George better than we ever will, and he's in a better place to judge than we are.

parlance

Beware of sadness. It can hit you. It can hurt you. Make you sore and what is more, that is not what you are here for. - George

Check out my fan video for Paul's song "Appreciate" at YouTube and Vimeo.

17 September 2013
1.59am
Ron Nasty
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The surviving Beatles have no say, nor have ever had any say, in the use of Beatles cover versions in anything. As to any conversation George and Dhani may have had in private, we can only go by George's public statements – and they were always to criticise the use of their music in commercials. Your suggestion is that privately, to Dhani, he said something diametrically opposed to that.

I do not believe that.

Unfortunately, I believe Dhani has seen an opportunity to raise his public profile as a musician by taking part in a high-profile advertising campaign, and has used his father's legacy to draw even more attention.

As I have said before, his first mistake.

"I only said we were bigger than Rod... and now there's all this!" Ron Nasty
17 September 2013
2.03am
meanmistermustard
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Isn't Harrisongs controlled by Olivia (and possibly Dhani) which wasn't part of Northern Songs as that's just Paul and John. Tho if so why do we keep seeing covers of Here Comes The Sun, Something etc. This whole legal you own the copyright, I own the sheet music, they own the actual record, she owns the banjo stuff is too damn confusing.

"Well, probably we'll sell less records, less people'll go to see the film, we'll write less songs, and we'll all die of failure" (John Lennon 8/64)
18 September 2013
3.59am
Sky999
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Come Together

(Harley Davidson Motorcycles)

 

All Together Now

(Sprint cell phone company)

 

Come Together

(Beatles Rock Band)

 

All You Need Is Love

(Luvs diapers)

 

With a Little Help From My Friends

(Hampton Inn)

http://www.youtube.com/watch?f…..AejzS-XqXo

18 September 2013
12.04pm
meanmistermustard
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The covers are dreadful. Any company that expects me to pay more attention and possibly invest in their product (be it time, cash, signing up, whatever) because its a Beatles cover is sadly mistaken, I'm far more likely to turn over in revolt.

The ad for Rock Band brings memories of the incredible intro for the game.

"Well, probably we'll sell less records, less people'll go to see the film, we'll write less songs, and we'll all die of failure" (John Lennon 8/64)
18 September 2013
1.17pm
trcanberra
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meanmistermustard said
The covers are dreadful. Any company that expects me to pay more attention and possibly invest in their product (be it time, cash, signing up, whatever) because its a Beatles cover is sadly mistaken, I'm far more likely to turn over in revolt.

The ad for Rock Band brings memories of the incredible intro for the game.

Indeed – the kids and I were blown away the first time we stuck that one in the 360 on a new TV we had bought just a few days prior.

 

18 September 2013
2.49pm
Sky999
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meanmistermustard said
The covers are dreadful. Any company that expects me to pay more attention and possibly invest in their product (be it time, cash, signing up, whatever) because its a Beatles cover is sadly mistaken, I'm far more likely to turn over in revolt.

The ad for Rock Band brings memories of the incredible intro for the game.

I protested Target for a while because of their use of Hello, Goodbye especially after they had the Jonas Brother do a cover; furthermore, Walmart is closer, so even more of a reason. 

There was one other ad I can't remember what it was, but it was in the last year or two and they had bad cover of Help. Every time came on I felt like reaching through my tv and strangle who even was singing it. One of the other things that makes me mad about the motorcycle company commercial is the channel it airs on does other classic rock covers just like that. Last night they played on a tv show Rolling Stones' "As Tears Goes By". They made it so dreadful how they killed the song. paul-mccartney

On a lighter note, I loved the Rock Band commercial when it was being advertising. Its awesome heart 

 

18 September 2013
3.02pm
parlance
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meanmistermustard said
Isn't Harrisongs controlled by Olivia (and possibly Dhani) which wasn't part of Northern Songs as that's just Paul and John. Tho if so why do we keep seeing covers of Here Comes The Sun, Something etc. This whole legal you own the copyright, I own the sheet music, they own the actual record, she owns the banjo stuff is too damn confusing.

 

It is confusing, and I just read an article that reminded me of your comment:

Under American law, copyright holders have a right to control the performance of a work at any “place open to the public or at a place where a substantial number of persons outside of a normal circle of a family and its social acquaintances are gathered.”

 

How that affects the Lennon/McCartney catalog, I don't know, though Paul has talked about having to pay to perform his own Beatles songs in concert. But presumably, George and then Olivia/maybe Dhani have had a say over the performance of cover versions in the US, at least.

parlance

Beware of sadness. It can hit you. It can hurt you. Make you sore and what is more, that is not what you are here for. - George

Check out my fan video for Paul's song "Appreciate" at YouTube and Vimeo.

18 September 2013
3.13pm
meanmistermustard
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Covers might be seen as a kind of mark of respect or tribute but the use in commercials. Gary Barlows dreary cover of Here Comes The Sun was used to advertise M&S. A lesson in how to turn such a bright, uplifting song into blah.

"Well, probably we'll sell less records, less people'll go to see the film, we'll write less songs, and we'll all die of failure" (John Lennon 8/64)
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