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The Beatles in commercials
10 August 2011
9.20am
I Me Mine
Under the sea, in a Yellow Submarine
Ed Sullivan Show
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What's your opinion about the use of Beatles songs in commercials?
Here in Greece I've seen the following:

Come Together

All You Need Is Love

 

All Together Now

 

and

Sont des mots qui vont très bien ensemble.
10 August 2011
11.37am
DoctorRobert
Through the bathroom window
Shea Stadium
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4 September 2010
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I saw a great Japanese commercial featuring Ringo Starr selling some apple juice, because "Ringo Starr" kinda sounds like "Squeezed Apples" in Japanese. Hilarity and confusion ensues.

You all will have read that Dave Dee is no longer with us. But Mickey and Titch and I would like to carry on the good work that's always gone down in number two.
10 August 2011
11.51am
mr. Sun king coming together
Nowhere Land
Apple rooftop
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I despise it. I despise these rich companies (Sprint is so the worst offender) trying to make money because they want people to like the company because of the song. For me, it pisses me off more. Apple, get your lawyers out. You need to sue all these companies NOW.

I tried to think of something powerful and moving… and failed.  "You were given a choice between war and dishonor - you chose dishonor, and you shall have war" - Winston Churchill
10 August 2011
7.50pm
StarWisher
Apple rooftop
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a-hard-days-night-ringo-8 Chances are really good that if a company is using a Beatles song, they knew to secure the licensing rights beforehand and get permission before putting it out into the open.

 

It's absolutely possible that Paul and Ringo don't care/don't support the product using the song, but I'm sure if they look at the bottom line and it's in the black, they'd give the OK to most anything. 

"We are all a little weird and life's a little weird, and when we find someone whose weirdness is compatible with ours, we join up with them and fall in mutual weirdness and call it love." — Dr. Seuss
 
 
11 August 2011
12.56am
Into the Sky with Diamonds
New York
Apple rooftop
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10 August 2011
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I think it's great that the Beatles' music is still considered relevant enough to use in commercials.

Love those Greek commercials!

"Into the Sky with Diamonds" (the Beatles and the Race to the Moon – a history)
11 August 2011
8.30am
oneafter909
The station
Shea Stadium
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9 June 2011
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Have you seen this Target one with Hello Goodbye? They changed it into 'Goodbuy'…

 

And then there's another with Ringo and the Monkees 

Step on the gas and wipe that tear away.
12 August 2011
2.51pm
TheTaxmansGirl
Octopus's Garden
Abbey Road
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12 August 2011
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I think Ringo was in a Pizza Hut commercial a while ago. I might've seen it on TV or something.

-LOVE is all you need heart
13 August 2011
11.37am
I Me Mine
Under the sea, in a Yellow Submarine
Ed Sullivan Show
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15 June 2011
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TheTaxmansGirl said:

I think Ringo was in a Pizza Hut commercial a while ago. I might've seen it on TV or something.

Here it is:

Sont des mots qui vont très bien ensemble.
13 August 2011
6.37pm
kelicopter
Sitting in an English Garden
Shea Stadium
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7 November 2010
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feature=related

 

I remember this advert from a few years back with Ringo in.

"Life is what happens to you while you're busy making other plans."
"When I cannot sing my heart, I can only speak my mind."
14 August 2011
2.50am
mithveaen
Sitarday's room
Apple rooftop
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1 May 2010
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Hey that ad is really clever!

Here comes the sun….. Scoobie-doobie…… Something in the way she moves…..attracts me like a cauliflower… Bop. Bop, cat bop. Go, Johnny, Go. Beware of Darkness…  I believe in SH...
16 August 2011
5.00am
PennyLane
Sitting singing songs for everyone by the mountain stream
Apple rooftop
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4 December 2010
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Those Sprint commercials that have been using All Together Now piss me off. And I don't remember for which video game it was but they had used Helter Skelter in it.

Well we all shine on like the moon, the stars, and the sun.
16 August 2011
5.19am
mr. Sun king coming together
Nowhere Land
Apple rooftop
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Oh, those commercials are so bad. First, the cover sucks, second, I hate Angry Birds, and third, I hate the use of famous music in commercials period.

I tried to think of something powerful and moving… and failed.  "You were given a choice between war and dishonor - you chose dishonor, and you shall have war" - Winston Churchill
16 August 2011
5.42am
PennyLane
Sitting singing songs for everyone by the mountain stream
Apple rooftop
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mr. Sun king coming together said:

Oh, those commercials are so bad. First, the cover sucks, second, I hate Angry Birds, and third, I hate the use of famous music in commercials period.

Yeah the commercial is bad. I just get disappointed and sad every time it comes on. I'm not buying what Sprint's selling. Waste of a good song.

But I don't mind famous songs being in commercials. Sometimes I'm just surprised the rights of the song were given to the company to use (yeah Lou Reed I'm still questioning why you let "Walk On the Wild Side" in a commercial). I liked how Gimme Shelter by the Stones was used in Call of Duty: Black Ops.

Well we all shine on like the moon, the stars, and the sun.
20 August 2011
5.17am
Mrs. Taxman
The marketplace
Decca
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18 August 2010
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I didn't mind the Hello Goodbye one for Target because that was back when I was a Beatle-hater and I didn't know it was a Beatles song and I remember thinking "wow this song is amazing!"-
but the Sprint and beer commercials aggrivate me. the first few times its kinda cute but after a while it gets old and it makes it hard to listen to the song without thinking of the commercial 

"Fighting for peace is like f—ing for virginity." John Lennon
28 August 2011
1.20am
Jackson
The Jacaranda
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10 April 2011
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If I realized one thing from watching these commercials, especially the Come Together one, it's that it's really easy to screw up a song. You'd figure making a song would pretty much be a no brainer as long as you had a good idea but I guess not. Something as subtle as picking the wrong instrument and the whole thing falls apart.

28 August 2011
9.34am
CranberrySauce
Sitting on a Corn Flake
Shea Stadium
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Jackson said:

If I realized one thing from watching these commercials, especially the Come Together one, it's that it's really easy to screw up a song.

 

That's true, but since you're already a Beatles fan you're automatically going to be comparing it the original. I tend to compare every single piece of a cover song to the original. Plus, the Beatles have set the bar extremely high. 

Because the wind is high, it blows my mind.
17 September 2011
5.45am
PennyLane
Sitting singing songs for everyone by the mountain stream
Apple rooftop
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So there is a new commercial that has "Good Day Sunshine" playing in it. I don't remember the actual product it was selling. But it's a crappy cover version. 

My question is: how are these companys getting the publishing rights to these songs all of a sudden? Aren't the Beatles publishing rights mega-expensive or is it now sold for super cheap?

Next point: No one uses enough George songs. And I don't know if I want to keep it that way or be happy to hear "Here Comes The Sun" for a cute commercial.

Well we all shine on like the moon, the stars, and the sun.
17 September 2011
2.09pm
Into the Sky with Diamonds
New York
Apple rooftop
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10 August 2011
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How many people do you think realize that they're hearing a Beatle song?

Among people under 40 I'd say very, very few. They may recognize the song as something they've heard before, but they won't connect it with the Beatles. 

As for a song like "All Together Now," I'd say .00001% regardless of age.

Notice how Sprint writes "All.Together. Now." No royalty to pay on that…

"Into the Sky with Diamonds" (the Beatles and the Race to the Moon – a history)
18 September 2011
1.59am
InMyLife
New Mexico
A Beginning
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18 September 2011
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"It's absolutely possible that Paul and Ringo don't care/don't support the product using the song, but I'm sure if they look at the bottom line and it's in the black, they'd give the OK to most anything."

I am wondering who actually owns the rights to the songs.  Last I heard Micheal Jackson bought them.  Whoever has the rights would be the one selling them.

Personally, I like hearing their songs in commercials (depending on the commercial topic I guess), it keeps a new generation listening to and/or introduced to their music. 

18 September 2011
10.53am
meanmistermustard
Apple rooftop
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The last i heard Michael Jackson sold a large share of the beatles catalogue to sony when he was needing a lot of money in the 90's. After Michaels death there was talk that whatever he had left would also need to be sold due to his debts, however this was avoided.

When the beatles song rights were up for sale in the early 80's the asking price was £25m, Paul offered £21m. Bet he's regretting not paying the extra £4m. I presume there was some degree of hostility lingering between Paul and Yoko at the time as they couldnt agree to go in together and pay the £25m either. To be fair they acted like spoiled brats at the time.

George and Ringos Beatles songs from 1968 -> 1970 arent included in this as George set up Harrisongs and Ringo establised Startling Music.

"Well, probably we'll sell less records, less people'll go to see the film, we'll write less songs, and we'll all die of failure" (John Lennon 8/64)
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