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The Beatles in commercials / advertisements
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27 February 2010
5.18pm
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skye
AZ
Apple rooftop
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12 November 2009
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I read this article, Sean Lennon hits back in row over murdered Beatles' TV ad images, and it left me with mixed feelings. Mostly, it leaves me worried for things to come. I can't say whether or not John would have been happy being a spokesperson for Citroen, but that seems to be the main sticking point - we can't ask him.

And what happens when we have faux Beatles selling products? They can fake their images, their voices - why stick to old footage and sound bites?

My questions for everyone:

  1. Does this cross the line?
  2. What, if anything, is owed to the fans?

 

 

Ad hoc, ad loc, and quid pro quo! So little time! So much to know!
27 February 2010
8.38pm
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skye
AZ
Apple rooftop
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12 November 2009
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Look, there's a trope for this : The Dead Rise to Advertise.

Ad hoc, ad loc, and quid pro quo! So little time! So much to know!
3 March 2010
12.30pm
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Joe
Pepperland
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31 March 2008
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I saw this ad a while back. I thought it was a pretty grubby use of Lennon footage to shift a car.

I have no problem with advertising if it's done in a sensible, logical way. So, if Rickenbacker, Vox or Epiphone wanted to licence Beatles footage to shift instruments, or if Transcendental Meditation used footage of them talking about Maharishi I could understand it. Those were things they had a real connection with and felt passion for. As far as I know he had a Mini and a Rolls-Royce, but not a Citroen (I may be wrong).

Cars, shoes or fizzy drinks? It's just a cash-in, using someone's image out of context when they're unable to dictate the terms.

http://twitter.com/seanonolennon/ and http://twitter.com/seanonolenn.....9874173287

"Look, TV ad was not for money. It's just hard to find new ways to keep dad in the new world. Not many things as effective as TV. Having just seen ad I realize why people are mad. But intention was not financial, was simply wanting to keep him out there in the world."

I'm not sure I believe this. Lennon's estate simply don't need him in car adverts to keep his name alive. If that was the case, why stop with cars? Why not sell anything and everything to "keep him out there in the world"? The sky's the limit (and it probably will be now). John Lennon will live for ever on the strength of his music, and to pretend this Citroen ad wasn't a primarily financial decision is disingenuous.

Please don't spoil my day; I'm miles away

Can buy me love! Please consider using these links to support the Beatles Bible: Amazon | iTunes

3 March 2010
6.29pm
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Lewis346
Penny Lane
Decca
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24 January 2010
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Saw it on the TV's at school. I got so exited, I literally jumped out of my seat. Why?

I thought it was a DVD.

As soon as I see the car I started ranting. My next lessons were full of, Thats a let down. etc.

But to answer you question...

 

I really dont think they should have used John Lennon to sell this car, I also noticed another advert for this car with Maralyn Monroe.

I really dont think its right to sell something using dead celebs. Especially not John.

 

Anytime at all, all you gotta do is call, and I'll be there.
10 August 2011
9.20am
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I Me Mine
Under the sea, in a Yellow Submarine
Ed Sullivan Show
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15 June 2011
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What's your opinion about the use of Beatles songs in commercials?
Here in Greece I've seen the following:

Come Together

All You Need Is Love

 

All Together Now

 

and

Sont des mots qui vont très bien ensemble.
10 August 2011
11.37am
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DoctorRobert
Through the bathroom window
Hollywood Bowl
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4 September 2010
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I saw a great Japanese commercial featuring Ringo Starr selling some apple juice, because "Ringo Starr" kinda sounds like "Squeezed Apples" in Japanese. Hilarity and confusion ensues.

You all will have read that Dave Dee is no longer with us. But Mickey and Titch and I would like to carry on the good work that's always gone down in number two.
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