The Beatles had purchased 3 Savile Row in London on 22 June 1968, for £500,000. On this day they moved into the building.
3 Savile Row was the headquarters for Apple Corps, which had previously been based at 94 Baker Street and 95 Wigmore Street. This, however, was the first time they had an entire building to themselves.
Each of The Beatles had an office in the Georgian townhouse. There was a recording studio in the basement, in which much of the Let It Be album was made, and on 30 January 1969 the celebrated rooftop performance was held atop the building.
The Beatles spent much of the next 18 months at 3 Savile Row. John Lennon and Yoko Ono ran their early peace campaigns from the building, under the umbrella of Bag Productions. Also working at 3 Savile Row at various times were Neil Aspinall, Mal Evans, Derek Taylor, Peter Brown and Allen Klein.
The Apple HQ also became a place for Beatles fans to congregate outside – the legendary Apple Scruffs, as immortalised by George Harrison in song. Apple eventually sold the building in October 1976.