On this day John Lennon, George Harrison and Ringo Starr were among the celebrities attended the première of director Richard Lester's film The Knack (And How To Get It) at the London Pavilion cinema.
Having worked with him on both A Hard Day's Night and the forthcoming Help!, The Beatles were good friends with director Richard Lester. The film was made shortly before work began on Help!, The Beatles' second feature film.
The London Pavilion was also the venue for the premières of A Hard Day's Night, Help!, How I Won The War, Yellow Submarine and Let It Be. How I Won The War was a 1967 black comedy directed by Lester, in which John Lennon played Musketeer Gripweed.