The Beatles’ manager Brian Epstein had the idea, perhaps inspired by the early Motown Revues, of a concert featuring the acts within his stable.
Gerry and the Pacemakers, The Big Three, Billy J Kramer and the Dakotas, and, of course, The Beatles all appeared at Nottingham’s Elizabethan Ballroom. The stage announcer was the Cavern Club’s compère Bob Wooler.
All the groups and their assistants, plus 80 fans, travelled from Liverpool in two coaches organised by NEMS Enterprises; the fans’ tickets cost 25 shillings. The Elizabeth Ballroom was situated above the former Co-Operative House on Upper Parliament Street, Nottingham.
Five other similar shows took place over the next three months, in what became known as the Mersey Beat Showcase.