They first visited the offices of Record Mirror, where they attempted to encourage the editorial team to feature the single. This was followed by a visit to Alan Smith, a Liverpudlian journalist on the New Musical Express.
Smith asked The Beatles what they thought of Londoners, and received the reply: "Not much. If they know you come from the north, they don't want to know." Attitudes would swiftly change once The Beatles' found nationwide success.
9 October 1962 was also John Lennon's 22nd birthday.