It fell to manager Brian Epstein to break the news to Best, who had been with the group since 12 August 1960. He was never given a reason for his dismissal, which took place on 16 August 1962 at Epstein's NEMS record shop. Epstein merely told Best: "The lads don't want you in the group anymore"
Getting rid of Best was not an easy decision. Epstein asked Cavern DJ Bob Wooler if it was a good idea, but Wooler told him that the handsome Best was too popular with the fans.
The decision caused ructions within The Beatles' camp too. Their assistant and road manager Neil Aspinall was reportedly furious, but was told by the group: "It's got nothing to do with you - you're only the driver".
John Lennon later said of the dismissal, "We were cowards. We got Epstein to do the dirty work for us."